Samui Infotech Logo

Digital marketing,
Online marketing &
Internet marketing

Get In Touch

Discover how we can help you optimize your online presence!

Increasing brand visibility through online channels

Discover why it’s the perfect choice if you’re looking to increase ROI.

Raise brand awareness

To raise brand awareness among consumers, digital marketing methods may leverage one or more online channels and approaches (omnichannel).

Creating brand awareness may involve the following techniques or tools below.

Channels

Systems built on the Internet known as “digital marketing channels” are able to build, expedite, and convey product value from a producer to a consumer terminal via digital networks. As an advertiser, your main goal should be to identify digital marketing channels that enable the most two-way communication and provide the best overall return on investment for your company. There are many different avenues for digital marketing.

Marketing Strategy Plan

Marketing management uses the term “digital marketing planning” It outlines the preliminary steps in developing a digital marketing plan for the larger digital marketing ecosystem. Digital marketing planning differs from traditional marketing planning in that it makes use of digitally based technologies and communication methods like social, web, mobile, and scannable surfaces. Both, however, are in line with the company’s vision, goal, and overall business plan.

Want to grow your business online?

What do we do, to help be successful in your company’s marketing?

Samui Infotech is able to help You with all steps, starting with the strategy plan, brand awareness, creating creative materials, publishing content, such as blog posts on your website and publishing them in social media networks and much more. In circumstances, we do have our own business network, where we are able to connect with graphic designers and copywriters.

Digital Marketing with
Samui Infotech

Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms. The 1990s and 2000s saw its rise, which altered how companies and brands use technology for marketing.

Digital marketing campaigns have proliferated as a result of the integration of digital platforms into marketing strategies and daily life, as well as the rise in the use of digital devices by consumers in place of physical stores.

These campaigns often combine search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and social media advertising.

The term “digital marketing” encompasses non-Internet platforms that offer digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold ringtones. Digital marketing and online advertising are distinguished from one another by the expansion to non-Internet outlets.

Brand awareness

Raising brand awareness—the degree to which consumers and the general public are familiar with and recognize a particular brand—is one of the main goals of contemporary digital marketing.
Because it affects brand perception and consumer decision-making, increasing brand recognition is crucial for digital marketing and marketing in general. According to the essay from 2015, “Impact of Brand on Consumer Behavior:

“Brand awareness, as one of the core components of brand equity, is frequently regarded as a precondition of consumers’ purchasing behavior because it serves as the primary driver of a brand’s inclusion in the consideration set. Due to familiarity with the brand and its traits, brand awareness can also affect consumers’ perceptions of risk and their confidence in their purchasing decision.”

Search engine optimization

Optimization for search engines (SEO – Search engine optimization)

To increase the visibility of company websites and brand-related content for popular industry-related search queries, search engine optimization strategies may be applied.

With the increased impact of search results and search features like highlighted snippets, knowledge panels, and local SEO on consumer behavior, SEO is reportedly crucial for boosting brand exposure.

Search engine marketing

Internet advertising (SEM – Search engine marketing)

PPC advertising, or search engine marketing (SEM), entails the purchase of ad space at prominent, noticeable positions at the top of search results pages and websites. It has been demonstrated that search advertising increases brand identification, brand awareness, and conversions.

33% of users who click on paid advertisements do so because they specifically address their search query.

Social media marketing

Using social media (Social media marketing)

Social media marketing has the traits of constantly being in a marketing mode and communicating with customers, with an emphasis on interaction and content. Real-time monitoring, analysis, summarization, and management of the marketing process is necessary, and the marketing target must be modified in response to market and consumer feedback.

Increased brand awareness is the primary objective of marketing on social media sites, according to 70% of marketers. According to social media marketing teams, Facebook, Instagram, Twitter, and YouTube are the top platforms currently utilized. Due to its capacity for business networking, LinkedIn has been recognized as one of the social media sites that business executives utilize the most as of 2021.

Content marketing

Content promotion (Content marketing)

According to 56% of marketers, brand-focused blogs, articles, social updates, videos, and landing sites increase brand recall and engagement.

Brand awareness

Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer’s ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light.

Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components operate in fundamentally different ways as brand recall is associated with memory retrieval, and brand recognition involves object recognition. Both brand recall and brand recognition play an important role in consumers’ purchase decision process and in marketing communications. Brand awareness is closely related to concepts such as the evoked set and consideration set which include the specific brands a consumer considers in purchasing decision. Consumers are believed to hold between three and seven brands in their consideration set across a broad range of product categories. Consumers typically purchase one of the top three brands in their consideration set as consumers have shown to buy only familiar, well-established brands.

As brands are competing in a highly globalized market, brand awareness is a key indicator of a brand’s competitive market performance. Given the importance of brand awareness in consumer purchasing decisions, marketers have developed a number of metrics designed to measure brand awareness and other measures of brand health. These metrics are collectively known as Awareness, Attitudes and Usage (AAU) metrics.

To ensure a product or brand’s market success, awareness levels must be managed across the entire product life-cycle – from product launch to market decline. Many marketers regularly monitor brand awareness levels, and if they fall below a predetermined threshold, the advertising and promotional effort is intensified until awareness returns to the desired level.

Powered by
Search engine optimization

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers

Powered by
Search engine marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.

Powered by
Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

Powered by
Content marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.

Content marketing starts with identifying the customer’s needs. After that the information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.

Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.

Powered by
This website uses cookies to improve your experience. If you continue to use this site, you agree with it.